I'm Yeiry — I build digital experiences across web, CRM, marketing, and search.

10+ years turning content, campaigns, and technology into clear, scalable digital experiences for global brands.

Web Content · CRM Ops · Digital Marketing · SEO

Real work, no fluff.

View Selected WorkView Experience

10+

Years

Across digital, web & creative

150+

Websites

Supported across global markets

500+

Pages

Enterprise CMS migration

990K+

Users

Reached in a single CRM push

Selected Impact

From execution to real-world impact

A few examples of how strategy, content, technology, and hands-on execution come together in my work.

Enterprise CMS Migration

Built and QA'd pages in Contentful from approved Figma designs as part of a 500+ page Sitecore-to-Contentful migration for Ryan.

Website Redesign & Optimization

Redesigned Cura Vida's digital experience and improved its content structure, visual hierarchy, SEO foundations, and conversion paths to create a clearer and more credible patient journey.

CRM at Global Scale

Supported global FIFA World Cup 2026 CRM operations across email, SMS, and push. One campaign reached 990K+ opted-in users across iOS and Android in a single send.

990K+ opted-in users reached in a single push notification

I'm a Digital Experience Specialist with 10+ years of experience across web content, CRM, digital marketing, SEO, and creative production.

My career started in graphic production and design, preparing production-ready artwork before moving into creative work for international brands across Central America and the Caribbean. That foundation gave me a strong eye for clarity, consistency, visual communication, and execution.

From there, I moved into web content and digital marketing, eventually expanding into enterprise CMS platforms, CRM operations, SEO, analytics, QA, UAT, marketing automation, and customer journeys. I've contributed to more than 150 websites, supported a 500+ page enterprise CMS migration, and delivered global CRM communications for FIFA World Cup 2026 audiences.

What sets me apart is my ability to connect the creative, technical, and strategic sides of digital experience — moving from strategy and content planning to hands-on implementation, testing, optimization, and launch. I also integrate AI-assisted workflows into development, SEO, content, and creative exploration to accelerate execution without compromising quality or human judgment.

Digital ExperienceWeb ContentCRM OperationsDigital MarketingSEOEnterprise CMSContentfulAEMSitecoreWordPressEmail MarketingMarketing AutomationGA4Search ConsoleCROQA & UATHTML & CSSGraphic DesignAI-Enabled WorkflowsClaude CodeGenerative AIRapid Prototyping

Outside of work, I'm a nature and wildlife photographer. Photography keeps my eye sharp for composition, detail, and storytelling — skills that naturally carry into the digital experiences I create.

AI-Enabled Workflows

AI is part of how I work — not a replacement for how I think.

I use AI every day across web strategy, development, SEO, content, creative exploration, and rapid prototyping. My approach is practical: use AI to analyze faster, explore more possibilities, automate repetitive work, and accelerate execution — while keeping strategy, judgment, validation, and quality control human-led.

Web Optimization & Technical Analysis

Claude Code

I use Claude Code to inspect codebases, run technical audits, identify performance bottlenecks, debug issues, refactor components, and explore opportunities to improve website performance and maintainability.

PerformanceTechnical AuditsDebuggingRefactoring

SEO & Content Optimization

GPT / ChatGPT

I use GPT-assisted workflows to accelerate SEO and content tasks such as alt text, meta titles, meta descriptions, copy variations, content structures, and research — always reviewing and refining outputs before implementation.

SEOMetadataContentResearch

Rapid Web Prototyping

Lovable + Figma

I use AI-assisted prototyping to quickly explore website concepts, page structures, interfaces, and reusable patterns before refining the strongest ideas into more intentional digital experiences.

PrototypingUXUI ExplorationDesign Systems

Creative Exploration

Midjourney

I use generative image tools during early creative exploration to develop visual directions, moodboards, campaign concepts, and references before moving into final design and production.

IdeationMoodboardsVisual DirectionCampaign Concepts

Human judgment stays in the loop.

AI helps me move faster, but I remain responsible for the final decision. I validate technical recommendations, review generated content, verify accuracy, and refine creative outputs before anything reaches production.

Professional Experience

Digital MarketerCura Vida Cannabis Clinics

  • Own digital marketing execution across website optimization, SEO, paid media, content, analytics, and conversion-focused improvements.
  • Audit and improve website structure, on-page SEO, messaging, UX, and conversion paths to strengthen organic visibility and lead generation.
  • Plan and execute digital campaigns while coordinating content, landing pages, tracking, and performance analysis across marketing channels.
  • Use GA4, Search Console, advertising platforms, and website data to identify opportunities and guide ongoing optimization.
  • Develop CRM and marketing automation workflows to connect lead capture, follow-up, segmentation, and campaign measurement.

CRM & Web Content SpecialistDEPT®

CRM Ops Specialist – FIFA

  • Supported real-time global CRM communications across email, SMS, and push notifications for FIFA World Cup 2026 audiences.
  • Built and executed multilingual campaigns using dynamic content, audience segmentation, and personalized customer journeys.
  • Configured campaign tracking through CID codes, deep links, and standardized naming conventions to strengthen analytics and attribution.
  • Performed end-to-end campaign QA, validating rendering, personalization, links, tracking, and audience configuration before deployment.
  • Coordinated high-priority match communications, collaborating with global CRM Ops, QA, and operations teams under strict production SLAs.

Web Content Publisher – Ryan

  • Supported a large-scale enterprise website migration from Sitecore to Contentful involving more than 500 webpages.
  • Built and formatted webpages in Contentful using approved Figma designs, reusable components, and established content standards.
  • Migrated and structured content while maintaining brand consistency, responsive layouts, and accurate page formatting.
  • Conducted content QA, link validation, responsive reviews, and cross-browser testing before pages moved to approval and launch.

Senior Web Content PublisherPGD (Publicis Groupe Delivery)

  • Published and maintained content in AEM for the Johnson & Johnson account, contributing to DAM setup and Veeva Vault content management.
  • Structured digital assets (copy, images, components) according to the Design System and SEO standards, and conducted component testing in AEM.
  • Conducted detailed QA testing, ensuring accessibility, responsiveness, and performance optimization.
  • Created documentation and streamlined asset upload workflows, improving publishing efficiency.
  • Partnered with Front-End teams on GSAP animations and reusable HTML templates used in Banner Ads in CM360.
  • Collaborated on digital marketing materials to ensure compliance with Veeva requirements and seamless publishing across platforms.
  • Mentored a junior publisher and actively took part in technical upskilling initiatives.

Selected Work

Selected work across web experience, CRM, digital marketing, design, and photography. Some enterprise work remains confidential, so the examples below focus on projects I can share publicly and the impact behind them.

Testimonials

What People Say

A few words from managers, project leads, and teammates I've worked with.

Yeiry was a dedicated and dependable member of the DEPT CRM Operations team. He consistently demonstrated initiative, attention to detail and resilience in a fast-paced, high-risk environment. It was a pleasure working with him, and I would gladly rehire him for future projects.

Giuseppe Lenti

CRM Operations, DEPT®

Yeiry joined our content team and helped to deliver high quality work within a tight deadline to help the client reach their launch date. They showed problem solving skills and high initiative while working on the project, which helped move the team forward. Yeiry was an excellent team member and communicator. I highly recommend Yeiry to join any team and I look forward to working with him again in the future.

Shannon Innes

Project Manager, DEPT®

Yeiry onboarded quickly and rapidly became a valuable asset to our team. His responsibilities were building and testing email layouts and segments, including the implementation of dynamic content. Yeiry is reliable, fast, and detail-oriented. He consistently delivered high-quality work, and his positive energy makes him a pleasure to work with.

Iryna Yavorska

CRM Activation Consultant

Yeiry is an exceptional professional defined by his remarkable proactivity and technical depth. He possesses exemplary communication skills, making him adept at articulating complex technical concepts clearly and fostering seamless collaboration across teams. During our migration to the AEM Content Management System, his deep understanding allowed him to swiftly diagnose intricate system problems and identify critical structural gaps. I wholeheartedly recommend Yeiry Arce — his rare blend of technical proficiency, superior interpersonal skills, and architectural foresight makes him an invaluable and transformative addition to any organization.

Bernal Araya Estrada

Lead Content Publisher, PGD (Publicis Global Delivery)

Yeiry is a highly motivated individual with strong soft and technical skills. Always willing to help, support others, and move forward even in the face of ambiguity. As a PM, Yeiry is exactly the kind of person you want on a team. He is not only reliable, but also the type of teammate who pushes through challenges and helps motivate those around him.

Claudia Solis Mena

Project Manager

See More on LinkedIn →

Keep Learning

Continuous Learning

A snapshot of recent courses and certifications — part of staying sharp across marketing, SEO, and web technologies.

Email Marketing Certification

HubSpot Academy

Google Digital Marketing & E-commerce Professional Certificate

Google

Assess for Success: Marketing Analytics and Measurement

Google

Think Outside the Inbox: Email Marketing

Google

SEO Foundations

LinkedIn Learning

View all certifications on LinkedIn

Let's build better digital experiences.

I'm open to opportunities across Digital Experience, Web Content, CRM Operations, Digital Marketing, and SEO — as well as select freelance projects.

What I Bring

  • • Digital Experience & Web Strategy
  • • Enterprise CMS & Web Operations
  • • UX, CRO & Performance
  • • Martech, Analytics & AI-Enabled Workflows

Prefer email or a quick call?

Email: contacto@yeiryarce.com•Phone: +506 72051941

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Get in Touch

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Specialized versions: CRM · Web CMS

Available for full-time opportunities and select consulting projects.