Yeiry Arce | Portfolio

I'm Yeiry — a Digital Marketing & Web Content Specialist blending strategy, creativity, and technical execution.

With 8+ years managing content ecosystems for global brands, I build websites and campaigns that are accessible, SEO-driven, and user-focused. I've supported organizations like ExxonMobil, Johnson & Johnson, Mapfre, Pfizer and GSK — not just publishing content, but optimizing it through analytics, UX, and brand consistency.

CMS is my playground: AEM, Sitecore, WordPress, plus hands-on experience in Email Marketing, funnels, CRO, SEM, SEO and Google Analytics insights.

Former graphic designer with an eye for clarity, structure, and storytelling.

Beyond my work in digital marketing, web content, and UX-focused execution, I’m also a nature and wildlife photographer. Spending my free time photographing birds, landscapes, and small wildlife has strengthened my eye for composition, light, and detail — the same qualities I bring into every digital project I build. Photography keeps me grounded, sharpens my visual intuition, and inspires the clarity and storytelling that shape my approach to design, content, and user experience.

Brands & Tools I've worked with

Profesional Experience

2024 – 2025

Senior Web Content Publisher – PGD (Publicis Groupe Delivery)

Published and maintained content in AEM for the Johnson & Johnson account, ensuring consistency and compliance
Structured digital assets (copy, images, components) according to design system and SEO standards.
Conducted detailed QA testing, ensuring accessibility, responsiveness, and performance optimization.
Created documentation and streamlined asset upload workflows, improving publishing efficiency.
Mentored a junior publisher and supported AI-based productivity initiatives.
Partnered with Front-End teams with GSAP animations, and reusable HTML templates to use in Banner Ads in CM360.
Created documentation and streamlined asset upload workflows aligned with the Design System.
Collaborated on digital marketing materials to ensure compliance with Veeva requirements and seamless publishing across platforms.

2021 – 2024

Web Content Manager – Accenture

Managed content updates across 150+ multilingual websites for ExxonMobil brands (Esso, Mobil, and Exxon), ensuring brand consistency and technical accuracy across multiple business lines and regions.
Collaborated closely with marketing and analytics teams to implement and monitor A/B testing campaigns, optimize landing page performance, and support global marketing initiatives.
Worked on Salesforce Pardot integrations for web forms, ensuring accurate data capture and seamless alignment with marketing automation workflows.
Partnered with the backend development team to test and document new components during website enhancements, ensuring stable releases, accessibility compliance, and flawless functionality..
Applied WCAG accessibility and SEO best practices across all site updates to enhance UX and global search visibility.
Created internal tools and automation checklists to streamline publishing workflows, improving team efficiency.

2022

Web Content Teacher – Academia 4.0

Taught HTML, CSS, JavaScript, SEO, and Google Analytics to aspiring web developers.
Designed interactive lessons and guided project-based learning.

2015 – 2021

Freelance Digital Marketing – ARMO Publicidad

Managed end-to-end digital marketing campaigns, from creative brief and concept development to implementation, optimization, and performance reporting.
Planned, executed, and monitored multichannel funnels integrating Google Ads, Meta for Business, and Mailchimp to drive qualified traffic and lead generation.
Built and optimized WordPress landing pages with a strong focus on CRO, UX/UI and SEO.
Defined and tracked KPIs to evaluate campaign effectiveness and improve ROI.
Designed Key visuals and content assets aligned with brand strategy, ensuring consistency across digital touchpoints.
Implemented A/B testing and data-driven improvements to refine messaging and increase engagement throughout the user journey.

2013 – 2015

Graphic Design Specialist – The People Beat

Collaborated with global pharmaceutical clients such as GSK (GlaxoSmithKline) and Pfizer, creating visual materials for leading healthcare brands including Zentel, Panadol, Sensodyne, Corega, Advil, and Sal de Andrews.
Designed and produced a wide range of marketing assets, from internal branding and corporate signage to Key Visuals and advertising materials for large-scale campaigns.
Developed email templates and digital layouts for promotional and educational content, ensuring alignment with brand guidelines and compliance standards typical of the pharmaceutical sector.
Created presentation decks and visual assets for internal documentation and Veeva-approved content, supporting commercial and medical teams with engaging, compliant materials.
Worked closely with marketing, regulatory, and creative departments to ensure all deliverables met strict brand and communication standards across markets.
Contributed to brand storytelling through consistent use of color, typography, and imagery, reinforcing trust and recognition across digital and print channels.